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How can advertising on the radio help my business develop? |  |
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top: Danny and Nicky in the Morning, is the largest commercial breakfast show in Sussex with 238,000 listeners tuning in each week (source: RAJAR WAVE 1 2004, 6 month period ending March 2004)
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Advertising in general is used to convey messages about products and services, introduce offers and educate consumers about brands. Advertising with different media works for various reason. Radio as an advertising medium is highly effective due to its unique attributes of frequency and Intimacy. Frequency Radio advertising is based on the frequency and the recency theory of advertising. more >>Intimacy Radio programming is specifically planned to deliver relevant content to the station’s target audience. more >>For more information on the key strategic roles for radio please click here >> Radio advertising in your area As part of Capital Radio PLC, Southern FM & Capital Gold Sussex makes up part of the largest commercial local group in the UK. These two stations are listened to by a combined 341,000 adults 15+ each week. Southern FM has been broadcasting throughout Sussex for the past 20 years. For more information on radio advertising in your are click here >>
I want to know more about how advertising on the radio can help develop my business >>
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