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How can advertising on the radio help my business develop? |  |
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Jo Jacobs - bringing listeners through their working day - weekdays 10am-1pm and Saturday 12pm-4pm |
Frequency Radio advertising is based on the frequency and the recency theory of advertising. The theory states that for advertising to be effective it must A) be speaking to the people who are in the market for the product/service on offer and B) reach people as close to the time of purchase or decision making as possible. It is for this reason that radio-advertising campaigns are planned to run over a period of time (increase the likely hood of consumers hearing your message when they are in the market ) with the opportunity for listeners to hear the message multiple times a day/week (thus reiterating your message ensuring it is fully understood).Radio accompanies listeners throughout their days, which means you can uniquely reach people at key time of the day when they are likely to be thinking about different aspects of their lives. For example during later afternoon/on the way home from work, a listeners may be thinking about what they plan to eat that evening, this would be a good time for a restaurant or retail outlet to advertise their offering.
I want to know more about how advertising on the radio can help develop my business >>
Other useful links:
www.rab.co.uk >>
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