Share your Success - Southern FM


			THIS MONTH'S FEATURED BUSINESSES:

How can advertising on the radio help my business develop?

Sam Hughes - Late Night Grooves - weeknights 10pm-1pm and weekend breakfast (6am-9am Saturday & 6am-10am on Sunday)

Intimacy

Radio programming is specifically planned to deliver relevant content to the station’s target audience. Presenters are trained to speak to listeners individually, which engenders an intimate and trusted bond between listeners, presenters and the station.

Despite the fact that radio is a broadcast medium, this intimacy offers the advertiser the chance to speak to the listener on a one-to-one basis.

Some examples of brand strategies where this intimacy can be useful:

where an advertiser seeks to make a persuasive case (e.g. competitive advantage)
where an advertiser seeks to make a personal connection (e.g. to an individual’s insurance needs)
where an advertiser seeks to make an emotional appeal (e.g. a charity)

The intimacy factor also means that radio can be used to speak to target groups in a detailed manner by identifying this group’s specific needs and addressing with specific advertising copy.

I want to know more about how advertising on the radio can help develop my business >>

www.southernfm.co.uk >>