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Why advertising in the regional press can help my business grow?

Buying advertising space in your local newspaper

Buying advertising space in your local newspaper need not be difficult. All newspapers have fully trained experts who are on hand to help you make the right choice for your business and ensure you target your audience cost effectively. All you have to do is call and request a telephone consultation or visit.

Points to consider before purchasing any form of advertising:

Who is my target audience?

Are they male, female or both?
What age are they typically?
Are they conscious or impulse buyers?
How far will they travel to purchase my product/service?

Why am I advertising?
Are you advertising to:

Establish brand or brand association?
Increase footfall?
Create demand for your business?
Build business reputation across your target market?
Target your audience via advertising?
Bring competitive advantage?
Influence markets/establish trends?
Stimulate purchase of your goods or service?
All of the above?

Thinking about why you are advertising and whom you are aiming at before you buy advertising space will help you clarify your business aims and objectives and ensure you get the most from your marketing budget.

Questions to ask your advertising executive when buying regional media?

What area does your newspaper cover?
What is the circulation/readership of each title?
What is the demographic of each title and how is this broken down?
Who is the newspaper's target reader? Is this different on specific days of the week?
How will running a series of advertisements increase my response?
Do you charge extra for colour or guaranteed position?
Can you help with advertising and provide a visual before insertion?
How will advertising in your newspaper help my business grow?

Remember!

When planning an advertising campaign across any media you should consider that planned series advertising works far better than single ad hoc insertions. For example:

"Awareness of local press campaigns with more than two insertions weekly grew at twice the rate of those advertising at most once a fortnight".

(source: NS - The conversion study - Investigating the effectiveness of advertising in local press).

I'd like to know more about how press advertising could benefit my business >>